Most brand ambassador guides are going to tell you to find people with big Instagram followings and send them free product. That's one kind of program. It works for some brands. But that’s not what this is about. This is about the people standing inside your branded bus at a festival. The ones handing samples…

Guerrilla marketing has one job: earn attention you didn't pay for. No media buy, celebrity endorsements, or guaranteed reach. Just a sharp idea executed in the right place at the right time, and if it lands, the audience does the distribution for you. It’s a risk, but the reward is well worth the investment (if…