The kiosk in the mall. The table at the farmers market. The borrowed corner of someone else's store. These are fine. They work. But they're not exactly the kind of thing people pull out their phones to capture. A mobile pop-up shop built around a branded vehicle is a different story. It moves…

Getting product into someone's hands is one of the oldest tricks in marketing. It also happens to be one of the most effective. Studies consistently show that free samples drive purchase rates between 25% and 30% , and sometimes higher for food and beverage categories where trial is the biggest purchase barrier. But handing…